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In April 1994, Rwanda (an African country half the size of the state of Maryland) experienced one of history’s most atrocious genocides. In just 100 days, close to one million ethnic Tutsi and moderate Hutu sympathizers lost their lives to the hands of extremist Hutu militia.
The 1994 genocide that left so many innocent people either dead, orphaned, or widowed has now become a focal point of the global community. In the wake of civil war, Rwanda made a commitment to national restoration. The government called upon the church to lead the country in reconciliation and asked the outside world to support them as it looked to heal and eradicate poverty, disease, and illiteracy.
In 2001, Jonathan Golden, founder of Land of a Thousand Hills, recognized a simple and tangible opportunity to make a difference in the reconciliation of the Rwandan people. This realization led Golden to start a coffee company that pays a fair wage to the farmers of Rwanda, helps them with their basic needs, and brings a quality product to coffee lovers.
The introduction of specialty coffee to the healing fields of Rwanda proved to be an uncommon opportunity for once warring countrymen to not only rebuild their homesteads, but to work together toward lasting peace. A commitment to excellence in coffee has brought dignity and hope to a nation that history suggested would never recover.
Now, Land of a Thousand Hills has reached beyond the borders of Rwanda to bring dignity and hope to Haiti, Thailand, and other parts of the globe. We partner with farmers and local community leaders to develop the coffee into a sustainable income, pay a just Living Wage, and strive to further meet the needs of the people. When you buy Land of a Thousand Hills, you are receiving coffee that is 100% Arabica, fairly traded, and roasted fresh. Your excellent morning cup is offering hope to these developing coffee communities with each purchase.